ARE YOU LOOKING TO EXHIBIT AT OTTAWA PET EXPO?

Ottawa Pet Expo is the premier event in the National Capital region, perfectly timed for you to showcase new products and services to pet parents and just in time for Christmas!

Here you will find everything you need to exhibit at Ottawa Pet Expo: information, brochure, floor plan, and the application form.

We offer special rates for rescues, non-profits, and breeders!

Targeted and upscale consumer events such as Ottawa Pet Expo are the only proven form of “permission marketing” where pet parents pay an entrance fee to meet hundreds of companies to compare pet products and services in one convenient place. These are pre-qualified buyers, who attend our shows with the expectation of making specific decisions and purchases.

Please contact Ian, ian@caneastshows.com, for exhibitor information.

Reasons to Exhibit at Ottawa Pet Expo

Ottawa Pet Expo is your opportunity to show Ottawa-Gatineau’s pet parents what your company is all about! Caneast Shows prides itself on being able to provide you with so much more than just booth space. Our aim is to help you grow your sales by providing you with the following when you exhibit in the show:

• Face-to-face contact with well-defined and pre-qualified pet owners and prospective pet owners
• Wide-ranging exposure through a bilingual, multimedia advertising and public relations campaign valued at more than $75,000
• Positioning your business as a leader in the wonderful world of pets in eastern Ontario and western Quebec
• Increased awareness of your brand to our passionate audience of pet owners
• A rare opportunity to conduct targeted market research for your company
• First right-ofrefusal for participation in Ottawa Pet Expo for years to come

STATISTICS & MARKETING STRATEGY

Statistics

Now is the time to celebrate pet ownership! Ottawa-Gatineau residents are crazy for their pets – here are some stats about the great capital of Canada (and the animals that live here):

• Ottawa-Gatineau residents are crazy for their pets and, compared to the rest of Canada, they earn more money with the #1 family median income. (Source: 2009 Canadian Census Data on Metropolitan Areas)
• Ottawa-Gatineau enjoys a protected economy with many government jobs, boasting the most stable employment rate in the country. (Growth Projections for Ottawa 2006-2013)
• 56% of Canadian households have at least one cat or one dog. (Source: IPSOS 2008 survey)
• Ottawa-Gatineau has a growing population of 1,130,761 residents occupying 449,295 households.(Source: Stats Canada Community Profiles 2006)
• An average of $890 is spent per Canadian household annually on pet expenses. (Source: Government of Canada, Expenditures per household in Canada 2008, Page 19)
• This implies that $399,872,550 is spent annually on pets in Ottawa-Gatineau!

Marketing Strategy

Ottawa-Gatineau’s pet owners wait for this event every year, and we’ve developed an energetic and dynamic campaign valued at more than $75,000 to let them know about it. When you join Ottawa Pet Expo, your company will benefit from wide-ranging and creative advertising across the following media:

• Bilingual radio advertising campaign
• Bilingual print & newspaper advertising
• Show website (ottawapetexpo.ca)
• Email Marketing
• Extensive public relations campaign
• Outdoor display advertising
• Guerrilla marketing
• Facebook (facebook.com/ottawapetexpo)
• Twitter (twitter.com/ottawapetexpo)

Exhibitor Inquiry Form